We’ve used RELAYTO as kind of a soft follow-up — we follow up with a RELAYTO link and say, “Hey, just a reminder — these are the major findings we shared in your blueprint. If you’d like to talk about them, let us know.” Not only can we send it in a clean, professional format that looks great — and, as Tom said, stands out from the boxy national firms — but, to RT’s point earlier, we can also look at the analytics. It gives us much deeper insight into what those employers actually care about. PROVIDING ACTIONABLE INSIGHTS Jaime Ferraro